Helping to Enrich your IDentity
on the Web and in Print

The Critical ID Approach

The first goal is always developing a strong working relationship with clients while listening and understanding their needs. Being a small business ourselves, we understand the importance of getting your brand out to potential customers without overspending to do so. We have the ability to work with you from concept, through design and development of both print and web media. This allows us to work within a budget that works for you and your business.

The Critical ID Story

Critical ID is located on beautiful Whidbey Island in Washington State, just a short ferry ride and drive from Seattle. Owned and operated by myself, Fred Farris, a native of the Pacific Northwest, husband, and father to three beautiful children. I am a Web & Print Designer/Developer and work from a home office. Projects are mostly handled one at a time from start to finish to ensure cohesion and timeliness. When possible I like to meet at your place of business to experience first hand the "origin" of a project. I sincerely hope we can work together in delivering your identity to a broader audience!

Your Vision

This is your baby, so whether you need a full service E-commerce website, a brochure, an ad banner, business cards, or a static website; just give a clear idea of the look and feel you want. I'll work with you to effectively bring this vision to life.

Your Audience

Critical ID helps you to build meaningful relationships between you and your audience through creative and intelligent design. I can work with you through all phases of your project big or small. This continuity helps to deliver a polished product that enriches your identity on the web and in print.

Your Money

We all understand the value of effective marketing media, such as business cards, brochures and web sites. With this in mind not all businesses have the same budget with which to work. Critical ID prides itself in working within most any budget to produce the most straightforward and intuitive media possible. Your contributions to the project, such as text content, design, and pictures are highly encouraged and can help to bring the price down substantially.